Framing Aviation

Dieter F. Uchtdorf's talk, "A Matter of a Few Degrees," delivered during the October 2008 General Conference of The Church of Jesus Christ of Latter-day Saints, offers profound insights into the concept of framing theory. Framing theory, a communication theory, explores how the presentation of information can shape individual perceptions and opinions. Uchtdorf's talk, in its essence, serves as a perfect example of this theory in

action, as he encourages listeners to consider the subtle shifts in their perspectives.

The central theme of Uchtdorf's talk is the idea that small changes in our perspective or attitude can result in significant consequences. He uses the analogy of an aircraft's course, explaining how a minor adjustment of a few degrees can lead to a completely different destination. This analogy serves as the framing mechanism through which he imparts his wisdom. By framing the discussion around aviation, he captivates the audience's attention and helps them relate to the broader message of personal growth and change.

Uchtdorf's talk employs several framing devices to reinforce his message. He utilizes vivid storytelling, drawing upon personal experiences and relatable anecdotes to connect with his audience. These narratives serve to frame the talk within the context of real-life situations, making it more accessible and engaging for the listeners. His storytelling is a deliberate choice to emotionally engage his audience and facilitate a deeper understanding of his message.

Furthermore, Uchtdorf carefully frames the issue by contrasting the "few degrees" concept with its consequences. He highlights the potential outcomes of both staying on course and making slight deviations, underscoring the importance of those few degrees. By presenting a clear dichotomy, he effectively frames the discussion and reinforces the idea that small adjustments in perspective matter.

His use of language also plays a pivotal role in framing his message. He employs rhetorical devices such as repetition and metaphor to emphasize the importance of the talk's central theme. His repetition of the phrase "a matter of a few degrees" reinforces its significance and embeds it in the listeners' minds. Metaphors like "an eternal perspective" are used to frame the concept of a broader, more enlightened worldview.

Dieter F. Uchtdorf's talk, "A Matter of a Few Degrees," serves as an exemplary illustration of framing theory in action. Through the use of storytelling, vivid anecdotes, clear contrasts, and rhetorical devices, he skillfully frames his message. By employing the analogy of aircraft course adjustments, he engages the audience and leads them to contemplate the profound impact of small changes in perspective. This framing of his message ensures that his words resonate deeply with the audience, leaving a lasting impression and inspiring personal growth and transformation.